LINEAR TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via public channels. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and str